Alwa Gordon performing live on stage in Santa Cruz
Independent record label · Santa Cruz, CA

88 Over Everything

Music, live experiences and creative direction — founded by flagship artist Alwa Gordon.

Hear “Win”
Independent music◆Santa Cruz built◆Artist owned◆Events + film + strategy◆Independent music◆Santa Cruz built◆Artist owned◆Events + film + strategy◆
01 / Featured release

Flagship sound.
No borrowed lane.

Text Me If You Can album artwork featuring Alwa Gordon in downtown Santa Cruz
Alwa Gordon · 88 Over Everything

Win

The current single from Text Me If You Can. Sharp writing, melodic flows and lived-in Santa Cruz perspective — made independently and released on 88 Over Everything.

All streaming platforms Spotify Apple Music Watch “Win” Instagram @alwagordon
02 / Live

Upcoming shows

NOV 072026

Sofar Sounds

Sunnyvale · Secret location
Doors 6:30 PM · Show 7 PM

Tickets
DEC 192026

Winter Ball

Blue Lagoon · Santa Cruz
21+ · Alwa Gordon live + DJs

Tickets
03 / The label

Independent by design.

88 Over Everything is a Santa Cruz record label and creative house founded by Alwa Gordon — founder, owner, CEO and flagship artist. The work moves between records, stages and screens without losing the story at the center.

Flagship artistAlwa Gordon
In his words“My goal has always been to share my story, that rings true in the music and in the label. If I can get you to believe in yourself, my job is done.”
RecognitionNEXTies 2024 Musician of the Year
HomeSanta Cruz, California
04 / Press

Stories behind the work.

Lookout Santa CruzArtist spotlight

NEXTies 2024 Musician of the Year: Alwa Gordon Spotlight

Read feature
Lookout Santa CruzCommunity feature

“Don’t Give Up On Me” and the courage to ask for help

Read feature
Event Santa CruzRelease review

New Music From Alwa Gordon — Read The Room

Read feature

For interviews, coverage and media materials, contact 88 Over Everything.

Press inquiries
05 / Creative services

Make the moment land.

01

Event services

Artist-centered event production, programming and on-site creative support built around the room and the audience.

02

Filming + videography

Performance capture, music visuals and short-form content with an artist’s eye for the moments that matter.

03

Content + strategy

Ideas, direction and rollout support that turns one strong creative concept into material people remember.

Need a creative partner for a release, event or campaign? Tell us what you’re building.

Start a project
06 / Booking

Bring Alwa
to your stage.

Marquis Turner

Booking Agent · 88 Over Everything

Performance bookings, appearances and label inquiries.